Kate, Duchess of Cambridge, 38, is known for her retail pulling power and regularly prompts flurries of sales of items she has worn. A recent study by Fulton Umbrellas (https://www.fultonumbrellas.com/) looked at royal fashion-related searches from 2017 to 2020 and found Kate came out top.
According to the data “Kate Middleton dresses”, “Kate Middleton style” and “Kate Middleton fashion” were the top three search terms related to the British Royal Family’s fashion from 2017 to 2020.
In 2020 there were an extraordinary 33,800 searches for “Kate Middleton dresses” alone.
Princess Beatrice was the second most searched royal when it came to style.
The term “Princess Beatrice hat” generated 10,600 searches in 2020.
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In 2017 “Princess Anne fashion” was searched for 150 times while in 2020 the same term generated 620 searches.
A Fulton Umbrellas spokeswoman said: “We reviewed search terms for each of the royal family’s members, looking at the number of searches for terms around fashion, style, dresses and more.
“The research looked at the 20 most populated Commonwealth countries from the UK to Papua New Guinea.”
Key findings from the Royal fashion study
- Kate Middleton has stayed at the top between 2017 and 2020
- Sophie, Countess of Wessex stayed at the bottom
- Princess Anne has climbed from 4th place between 2017 and 2019 and has currently risen to third place for 2020 – interestingly after Vanity Fair has reported on her reportedly creating new style trends.
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They added: “As for India’s royal family, there have been many royal members throughout the decades that are renowned for their prestigious fashion choices.
“Dating back to the late 1920s, Maharani of Cooch Behar, Indira Devi, was pictured wearing a silk chiffon saree that used luxurious materials with a tailored touch of personalisation, this being the initial catalyst for this trend.
“Even decades before this, the Maharani family have been responsible for embracing a sense of modernity in their fashion attires that have led to many monumental movements in terms of the nation’s fashion preferences.
“In 1905, Maharani Rani Kanari of Kapurthala was regularly pictured wearing lavish headpieces and hats, all of which comprised a slight westernised twist to them.
“It was said at the time that for royal families such as the Maharanis, they were fans of westernised clothing, so much so they began including it as part of their everyday attire.
“In recent years, it’s thought that royal fashion has been influenced by monarchies all around the globe, not just home countries.
“When Kate Middleton visited India, she wore a local designer dress out of respect to the host country and it caused an attention overdrive.
“The local designer’s website where she bought it from crashed due to the high volume of people wanting to purchase from them.”
