Eric Schiffer, chairman of Reputation Management Consultants, was commenting on the royal couple’s decision to quit social media last year. He also claimed that the decision could be a “death trap” for their Archewell Foundation. Mr Schiffer told the Insider: “If they believe in their choices, why aren’t they comfortable putting themselves out there?
“Are they sending a message that they can’t bear to hear what we have to say?
“Both of which is a death trap for a brand that is trying to be an entertainment brand, because entertainment at its core today requires interactivity.”
He added: “If you’re trying to stay alive with the 11-40-year-olds, you’ve got to be front and centre on social.”
The Duke and Duchess of Sussex shocked the world when they announced last March that they were quitting the Royal Family.
They have since moved to California where they have started to build new careers for themselves.
The royal couple are hot property in the United States.
READ MORE: Meghan Markle ‘misjudged’ Royal Family role while Kate ‘adapted’
He told Fast Company’s Katherine Schwab: “The truth is, despite its well-documented ills, social media can offer a means of connecting and community, which are vital to us as human beings.
“We will revisit social media when it feels right for us — perhaps when we see more meaningful commitments to change or reform.
“But right now, we’ve thrown much of our energy into learning about this space and how we can help.”
