The Duchess of Sussex has poured cash into Clevr Blends, a California-based start-up which claims to offer “superlattes” and “wellness lattes” bursting with “brain-boosting, mood-lifting, mind-clearing medicinals”. The royal said she felt “proud” to invest in the group and praised its female CEO for taking “a holistic approach to wellness”.
And in an endorsement which projected the small business onto the world stage overnight, Meghan said: “I believe in her company.”
For £20.80 ($28) people can get their hands on a packet of one of the “superlatte” mixes, which comes in four flavours and offers 14 servings.
On its website, Clevr Blends tells customers “you deserve to feel amazing” and insists its powdered vegan lattes made with probiotics, mushrooms, coconut creams and adaptogens are just the thing to reach such a state.
Adaptogens are herbs and roots that have been used for centuries in Chinese and Ayurvedic healing traditions.
But, Sophie Medlin, lecturer in nutrition and dietetics at King’s College London, appeared sceptical about the health benefits of the ingredients of the vegan lattes.
She said: “The vast majority of ingredients haven’t had enough research for us to make health claims.
“They need to be very careful about [them].
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The veteran talkshow host posted a video on Instagram of herself making a cuppa, telling her 19 million followers: “It’s delicious!”
Meghan reached out to CEO Hannah Mendoza after trying one of the lattes.
The company’s headquarters is located in Montecito, the Santa Barbara city where Meghan and Harry moved to earlier this year.
The couple’s £11 million mansion where they are raising 19-month-old Archie is close to Oprah’s home as well as other celebrity residences.
Hot on the heels of Meghan’s announcement about her investment in Clevr Blends this week came news about the Sussexes’ Spotify deal.
The couple signed a lucrative deal with the audio streaming giant to host and produce podcasts to highlight “different perspectives and voices”.
Harry and Meghan’s production company Archewell Audio has gone into partnership with Spotify for an undisclosed sum, estimated to be worth around £18 million for their charitable body Archewell.
A trailer on the streaming service’s website features the duke and duchess promoting the podcast deal, with Harry saying: “That’s what this project is all about, to bring forward different perspectives and voices that perhaps you haven’t heard before and find our common ground.
“When that happens, change really is possible.”
Clevr Blends has been contacted for comment.
